Other End of the Leash Pet Boutique & Bakery is proud to carry Dog is Good in Durham, North Carolina. Dog is Good, a Dog lifestyle company, creates and markets gifts and apparel for dog lovers. Located in Los Alamitos, CA, the company sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home product industries. Primarily still recognized as an apparel company, Dog is Good is quickly gaining recognition in the gift and pet markets. They have also developed a reputation for generously giving back to animal welfare organizations.